top of page
Search

ATHLETES: WHEN TO FOCUS ON NET WORTH VS. CASH FLOW

  • Mar 10, 2025
  • 2 min read

Updated: Apr 1, 2025

Hey Everyone,


The Wealth Strategy Every Athlete Needs to Know


Most athletes make a critical mistake when it comes to investing—they focus too much on net worth or too much on cash flow at the wrong time.


The truth is, your investment strategy should evolve as your career evolves. Here’s the game plan:


Phase 1: Early Career (Rookie to Prime) – “Slow Money” Investments


If you’re young, highly talented, and have a strong career trajectory, your focus should be on building net worth. This means making investments that may not generate cash flow today but will grow exponentially over time and provide major returns down the road.



✅ Rental Properties – Buy in appreciating markets for long-term value.


✅ Stock Market & Bitcoin – Build a portfolio of blue-chip stocks, ETFs, and long-term asymmetric bets.


✅ Syndications & Funds – Passive real estate & private lending investments.


✅ Venture Capital & Private Equity – Invest in startups & private businesses with big upside potential.


✅ Strategic Business Equity – Take ownership in brands, franchises, or companies where you bring value (capital, influence, or connections).


This is “Slow Money”—it doesn’t make you rich overnight, but over 5-15 years, these investments compound into generational wealth.


But what if your career is uncertain?


Phase 2: Mid-Career or Rocky Career – Focus on Cash Flow


If you’re a practice squad guy, on the bench, or dealing with injuries, your income is less predictable. Instead of focusing purely on net worth, you need investments that generate immediate cash flow to offset expenses.


✅ Cash-Flowing Rental Properties – Prioritize high-yield real estate that generates monthly income.


✅ Private Lending – Earn 8-12% annual returns lending to real estate investors.


✅ Franchises & Small Businesses – Semi-passive businesses that pay you regularly.


✅ Dividend Stocks & Income Funds – Stocks that produce steady cash flow.


💡 Example: If you spend $10K/month and your investments generate $5K/month, your financial stress is cut in half.


The goal is to reach financial security before retirement, so you’re not relying on your next contract to survive.


Phase 3: Late Career to Retirement – Transition to Full Cash Flow Mode


If you’ve had a long, successful career and built Slow Money, now it’s time to convert it into cash flow.


🔄 Sell appreciated assets to reinvest in passive income sources.


🏡 Refinance properties to pull out equity while keeping cash flow.


💰 Focus on wealth preservation while maximizing steady income.


At this stage, your investments should be paying for your lifestyle.


Final Play: Do the Math Now


•How much do you spend per month?


•How much of that can be covered by passive income?


•What phase of your career are you in?


The right investments at the right time make all the difference.


If you need help structuring this transition, let’s connect—I’ve done it myself and can help you do the same.


To your continued success,

DK 💰

 
 
 

Comments


THE CAPITAL EDGE NEWSLETTER
BY DEVON KENNARD

Subscribe to The Capital Edge, Devon Kennard’s weekly newsletter with insights on real estate, private lending, and business strategy. 

After subscribing, look for our confirmation email, it may appear in your promotions or spam tab.

© 2026 by Devon Kennard. All rights reserved.

Disclaimer: The content on this site is for educational and informational purposes only. It is not an offer or solicitation of any security, and does not constitute investment, legal, or tax advice. Past activity is not indicative of future results. Devon Kennard is a Licensed AZ Mortgage Banker · BK-2006250 · NMLS #2677176.

bottom of page